Founded in Aotearoa New Zealand in 2010 by Martha and Olly Van Arts, Skinnies was created to solve the shortcomings of traditional sunscreen. In 2023 The Beauty Collective acquired Skinnies and the brand has kept building on that original idea ever since.

Where traditional sunscreens are made with 50–70% water, Skinnies contains none. The result is a more concentrated, less diluted formula, meaning a little goes a long way. Skinnies was created to flip the script on sunscreen — from a chore you must do into something you want to use.

Today, that same idea is taking the brand from a Kiwi favourite into a genuine outdoor lifestyle brand, already the #3 ranked suncare brand at Chemist Warehouse NZ and growing at more than double Australia, USA, and Switzerland.

We get it, typical sunscreens suck. They are white, greasy, sting your eyes, & take a long time to dry. Not anymore. Developed in New Zealand and trusted across some of the world's most sun-drenched markets, Skinnies was created to solve the shortcomings of traditional sunscreens. Our mission is simple: to change the way the world enjoys the sun, through a truly innovative sunscreen gel.